Originally from St. Petersburg, Florida, Luther moved to New York City to attend the School
of Visual Arts. Since graduating in 2010, his professional work has included creating brand identities, conceptual art, presentation design, and storyboards for companies ranging from start-ups to established Fortune 500 companies.
In his current role as Senior Graphic Designer
at Development Counsellors International (DCI),
he has serviced over 60 destination clients
from around the world, including creating numerous brand identities in the economic development space.
In addition to his design career,
Luther has a number of creative passions which include composing music, writing and drawing comics.
One notable highlight when he illustrated an album cover for his favorite band Ben Folds Five.
If everything is bold, nothing is bold. Design is all about communication. Without a clear visual hierarchy, you're not communicating anything.