Luther brings over 12 years of experience working as a designer creating brand identities, concept art, and presentation design for companies ranging from start-ups to established Fortune 500 companies. Having graduated with a BFA in illustration from the School of Visual Arts in 2010, he’s had in-depth training in crafting work grounded in visual storytelling and dynamic composition.
After spending most of his career in in-house design roles, Luther pivoted to full-time freelance in 2022.
In addition to his design career,
Luther has a number of creative passions which include composing music, writing and drawing comics.
One notable highlight when he illustrated an album cover for his favorite band Ben Folds Five.
If everything is bold, nothing is bold. Design is all about communication. Without a clear visual hierarchy, you're not communicating anything.